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New business owners have numerous goals when they’re starting out, including rapid growth and recognition for their fledgling venture. But overnight success isn’t often the standard: There’s no specific “special sauce” to add to the recipe for instant results, and nothing is guaranteed. However, there are ways to reach growth

Understanding your customer base is one of the first key steps to success in business. Without knowing who your customers are, what they want and how they want to get it from you, your business could struggle to come up with an effective marketing strategy. This is where a market

When starting a business, you may have the option to either go it alone or form a business partnership. Both options have advantages and disadvantages, and the best one for your business depends on your unique situation. We spoke with business owners and legal experts to map out what you

Starting your own company can be a daunting but rewarding process. While a great business plan is crucial for founders, financing is one of the most important elements a company needs to succeed. However, financing a startup or small business can be a difficult, drawn-out process, especially for those with